Top 5 Super Bowl commercials according to someone who didn’t care about the game since the Packers weren’t playing
Between Shakira sticking her tongue out at us, having to sit on the same couch as our parents while watching J.Lo pole dance, and consuming new commercials featuring our favorite stars, we couldn’t ask for much more to make Super Bowl LIV great. Well, besides the obvious: if the Packers were the Chief’s. But you can’t win them all. Instead, we decided to focus our attention on what went down on the screen in between plays.
With a price tag of about $5.6 million for a 30-second commercial slot, advertisers did not disappoint. Here is our list of the top 5 commercials of Super Bowl LIV:
Coming in at number 5: We have Mr. Peanut’s funeral presented by Planters’ Baby Nut.
Okay, we admit that there were definitely more than four other commercials that were better than this one, but we have to acknowledge their dedication to the craft of commercial campaigns. During the lead up to the Super Bowl, Planters released a commercial killing Mr.
Peanut, which took social media by storm as users tweeted out their condolences. But their PR campaign came to a sudden halt after the death of legend Kobe Bryant. Twitter goers expressed how unsettling it was to scroll through Twitter and see #RIPKobeBryant and #RIPeanut side by side.
But Planters stuck to their original plan to show Mr. Peanut’s funeral during their Super Bowl commercial (probably because the $5.6 million was non-refundable). The commercial showed Mr. Peanuts burial and his Baby Nut resurrection, which made their campaign come full circle. Plus, this commercial just makes us ask, do you like omelets? Cuz omelet you lick DEEZE NUTS.
Coming in at number 4: We have relationships formed around rocks presented by Facebook’s
This commercial lured us in by the sheer shock factor that there are people passionate about skipping rocks. Oh, and that the song, I Wanna Rock, is so catchy and a jam. Through this commercial, we get a glimpse of how there’s a Facebook group for everything and everyone. Can you believe that there’s even a Facebook group for Die Hard Packer Fans?
Again, we love seeing these full circle moments where the whole commercial comes together and is wrapped up in a nice pretty bow (on top of a rock that we’re gifting to our weird friend who we just found out after doing research for this article is in a rock skipping group on Facebook. You know who you are…). Chris Rock and Sylvester Stallone (who played Rocky Balboa, get it?) nailed the final shot and we’re just a little disappointed Dwayne the Rock Johnson wasn’t there with them.
Coming in at number 3: We have a look at Post Malone’s brain presented by Bud Light’s
We’re not sure if we love this commercial because Post Malone makes us want to get a face tattoo, or because we relate to the feeling of rolling up to a convenience store in the middle of the night and experiencing an existential crisis because there are too many beef jerky flavors to choose from.
During this commercial, we get an inside look at Post Malone’s brain and we’re dying that Bud Light decided to give the people in his brain all the same face tattoos as him. Along with this, the little guys in his head control everything, including the big decision he is faced with: to get regular Bud Light or Bud Light Seltzer? That is the question. During this decision-making process, he basically short circuits which causes his movements to be all over the place. He ends up knocking everything over in the store and just buys both products because he’s rich. We wish we were Post Malone so we could buy one of each New Glarus 6-pack.
Coming in at number 2: We have Super Bowl-ception from NFL’s NEXT 100.
Okay, we’re not going to lie. We definitely zoned out during this commercial because it was almost three minutes long, but the end really made us freak out. During the commercial, we followed kids playing a pick-up game of football and them running across town. Along their way, they passed football legends like Joe Montana, Steve Young, Ray Lewis, and more stars cheering them on. Then, as the kids in the commercial approach the Super Bowl LIV stadium, the shot seamlessly went into real-time as the kids rushed the field. Our minds were blown at how perfectly they pulled it off. Iconic.
Coming in at number 1: We have the same day over and over again presented by Jeep’s
Let’s get nostalgic about Jeep’s recreation of the classic 90’s movie. Jeep went all out in their commercial and actually got Bill Murray, who is known to be one of the hardest celebrities to get in contact with, to star in their ad. At first, we weren’t really sure how this commercial connected to Jeep’s brand, but it all made sense in the closing shot with the words, “No day is the same in a Jeep Gladiator. The commercial gets better and better as it goes on and we see Murray getting up every day with more excitement to go on adventures with his groundhog in his Jeep. Also, we couldn’t help but laugh at this dynamic duo in matching helmets and when the groundhog is strapped to Murray’s chest Hangover-style.
What made this ad even more genius is the fact that yesterday was actually Groundhog Day, in which Punxsutawney Phil predicts an early spring after not seeing his shadow.
Coming in at the worst commercial: We have a look at next year’s league presented by Hulu and Tom Brady’s Big Announcement
Well, because fuck Tom Brady and the Patriots.
